PAMN: How cancer centers develop ways to communicate the value of research

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At the 2022 annual meeting of the Association of American Cancer Institutes—hosted by The University of Kansas, the newest NCI-designated Comprehensive Cancer Center—Dr. Doug Lowy, then acting NCI director, discussed how enhancing the way centers communicate research is vital to the eradication of cancer. 

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Heidi Findlay
Chair, Public Affairs and Marketing Network (PAMN); Senior executive director, marketing and communications, Roswell Park Comprehensive Cancer Center
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As NCI paylines drop to 4%, cancer centers are tapping into their institutional funds to provide “bridge funding,” typically in $50,000 to $100,000 increments, to enable investigators to keep their labs open until better times return—next year God willing.
Heidi Findlay
Chair, Public Affairs and Marketing Network (PAMN); Senior executive director, marketing and communications, Roswell Park Comprehensive Cancer Center

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