PAMN: How cancer centers develop ways to communicate the value of research

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At the 2022 annual meeting of the Association of American Cancer Institutes—hosted by The University of Kansas, the newest NCI-designated Comprehensive Cancer Center—Dr. Doug Lowy, then acting NCI director, discussed how enhancing the way centers communicate research is vital to the eradication of cancer. 

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Heidi Findlay
Chair, Public Affairs and Marketing Network (PAMN); Senior executive director, marketing and communications, Roswell Park Comprehensive Cancer Center
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In December 1971, President Richard Nixon signed the National Cancer Act and declared a “War on Cancer.” In the past 54 years, the U.S. has invested $180 billion nominally, or approximately $322 billion when adjusted for inflation, in cancer research. This investment has paid dividends with more than 100 anticancer drugs brought to market in half a century—virtually all traceable to National Cancer Institute funding. 
Heidi Findlay
Chair, Public Affairs and Marketing Network (PAMN); Senior executive director, marketing and communications, Roswell Park Comprehensive Cancer Center

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