PAMN becomes CMCA—the Cancer Marketing & Communications Association—as its size and scope expand

Beckerle, Ulrich, Carnival, Rathmell on navigating cancer leadership as women—and as scientists

Women make up more than half of the U.S. population and are well represented in medicine—but not so much in the top jobs in oncology.

PAMN: How cancer centers develop ways to communicate the value of research

At the 2022 annual meeting of the Association of American Cancer Institutes—hosted by The University of Kansas, the newest NCI-designated Comprehensive Cancer Center—Dr. Doug Lowy, then acting NCI director, discussed how enhancing the way centers communicate research is vital to the eradication of cancer.

Whither ARPA-H? What can Biden’s agency do that cancer centers can’t?

Before any strategy can be formulated for next year’s appropriations, cancer groups must confront the formidable challenge of figuring out how much of President Joe Biden’s vision for cancer research is realistic.

National marketing and communications network advances NCI cancer centers’ mission

It’s no secret that cancer center marketing and communications has changed drastically over the past 20 years. With the evolution of consumerism and managed care, the immense growth in scope and scale of cancer center activities and the ever-growing dominance of digital marketing and communications is increasingly integral to the work of cancer center executives as they advance patient care and research and boost the bottom lines of even health systems and parent institutions. The NCI Public Affairs & Marketing Network (PAMN) has been a key player and partner through it all.

April 22, 2022

Vol.48 No.16

By Erin McElwain