HENRY ENGLEKA joined the communications and public relations firm Burson-Marsteller, as chair, U.S Healthcare Practice. His expertise includes positioning, corporate image, rankings, physician and patient self-referral, reputation management, cause-related marketing, crisis communications, internal communications and media relations. Prior to his work in communications, Engleka served as chief operating officer for the Mount Carmel Guild Behavioral...
How’s this for a paradox: The better cancer centers become at keeping patients alive, the more expensive cancer care becomes. This brutal tradeoff hits harder in rural areas, where the cancer burden is higher and the investigator and clinical trial representation is lower.
