ST. JUDE CHILDREN’S RESEARCH HOSPITAL, with Univision Local Media, raised $4 million during this year’s Promesa y Esperanza (Promise and Hope) radio event held in 17 media markets in the U.S. and Puerto Rico April 7-8.
St. Jude content included more than 30 hours of radio programming and featured several patient family stories, broadcasted coast to coast via Univision’s radio network, television affiliates, network programs, websites and social media. Since the partnership began in 2006, the St. Jude/Univision national radio event has raised more than $56 million.