Guest Editorial

National marketing and communications network advances NCI cancer centers’ mission
Guest Editorial

National marketing and communications network advances NCI cancer centers’ mission

It’s no secret that cancer center marketing and communications has changed drastically over the past 20 years. With the evolution of consumerism and managed care, the immense growth in scope and scale of cancer center activities and the ever-growing dominance of digital marketing and communications is increasingly integral to the work of cancer center executives as they advance patient care and research and boost the bottom lines of even health systems and parent institutions. The NCI Public Affairs & Marketing Network (PAMN) has been a key player and partner through it all.
Reflecting on 25 years of collaboration and friendship with cancer patients and physicians in Ukraine
FreeGuest Editorial

Reflecting on 25 years of collaboration and friendship with cancer patients and physicians in Ukraine

Ukraine has a special place in my heart, in my career, and in my life.  A Ukrainian breast cancer project first introduced me to the field of global oncology, along with experience of seeing first-hand the challenges (and rewards) of providing cancer care and conducting cancer research in a setting of constrained resources.  From my […]