publication date: Dec. 19, 2014

A Record-Breaking Year for The Cancer Letter

 

2014 was a transformative year for The Cancer Letter.

• We launched a new website that makes our content possible to read online without downloading PDF files.

• We made the website “responsive,” enabling it to adapt to all screen sizes, including smartphones and tablets. Now, about a third of our readers use these devices. An app will be available shortly.

• We catalogued all 40 years of back issues of The Cancer Letter, placing them online. I invite you to click around.

• We redesigned The Cancer Letter logo, paying homage to its 1970’s design sensibility, and we’ve added illustrations, photos, infographics, videos and cartoons.

• We developed a new web advertising program, which immediately attracted ads from the most important organizations in cancer research and cancer care.

Today, on our website you will find ads from the American Society of Clinical Oncology, the National Comprehensive Cancer Network, Friends of Cancer Research, and Physicians’ Education Resource. Emory University, the Cleveland Clinic, Georgetown University, California HealthCare Foundation and the National Breast Cancer Coalition have placed ads earlier this year.

As editor and publisher, I start every morning by checking how many people came to The Cancer Letter website and how many pages they’ve read. These numbers tell me whether our readers consider our coverage worthy of their time, and whether our … Continue reading 40-47 A Record-Breaking Year for The Cancer Letter

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