publication date: Oct. 23, 2020

Trials & Tribulations

Navigating a pandemic in the nonprofit space: Lessons learned from COVID-19 responses

Patricia J Goldsmith

Patricia J. Goldsmith

CEO, CancerCare


This story is part of The Cancer Letter’s ongoing coverage of COVID-19’s impact on oncology. A full list of our coverage is available here.

In March 2020, as the scope of the coronavirus pandemic became evident, the effects of a public health crisis rippled throughout every industry and facet of daily life.

These effects were compounded for those facing a diagnosis of cancer, those who are immunocompromised as a result of treatment, and those living in New York City, an early epicenter in the United States, and the national headquarters of our organization, CancerCare.

CancerCare is a national nonprofit that has offered free, professional support services to people affected by cancer for over 76 years—and this assistance did not stop in the face of COVID-19. CancerCare has risen to the occasion by expanding our programming with little disruption in service.

Though one would hope that events of this scale are few and far between, identifying the contributors to our success offers a playbook for us, and other nonprofits, to remain nimble and responsive in the face of future crises:

Be prepared: Invest in forward-looking infrastructure and know your strengths,

Listen to your community: Find ways to identify and assess needs—straight from those you serve,

Engage your team: Embrace the creativity of program leadership and staff,

Use … Continue reading Navigating a pandemic in the nonprofit space: Lessons learned from COVID-19 responses

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Copyright (c) 2020 The Cancer Letter Inc.