|“Confidential and Proprietary” Document Proposes Plan for National Network|
You might think of this as an event isolated to Columbus or central Ohio:
On Feb. 7, OhioHealth, a health system that operates not-for-profit, faith-based hospitals in central Ohio and competes with Ohio State University, said it would join the outreach network of MD Anderson Cancer Center, located almost 1,200 miles away.
Yet, this seemingly local event is just the latest manifestation of an aggressive national strategy being executed by MD Anderson as it seeks to strengthen its brand, develop national reach, and grow its revenues by striking affiliation deals.
These efforts are guided, at least in part, by a business plan created under a $1.6 million contract with McKinsey & Company, a consulting firm often engaged by financial institutions, pharmaceutical companies, and various other multinational corporations.