publication date: Jul. 11, 2014

html AACR Logo.html

By Tessa Vellek

The American Association for Cancer Research ushered in the year 2000 with a round logo that combined the lamp of knowledge with a map of the Americas and an aspirational slogan in Latin.

The 26-year-old logo gave way to one that looked more corporate. However, AACR didn’t stop at just one redesign. It changed the logo four more times.

On July 1, the AACR released its Redesign No. 5, which features blocky letters and bright green accents, and adds a tagline: “Finding Cures Together.”

“Our new awareness campaign positions the AACR as a major fundraising and grant-giving organization for highly meritorious, innovative cancer science and medicine,” AACR Chief Executive Officer Margaret Foti said in a statement. “The AACR is changing the way it presents itself to both the scientific community and the public, and is providing a visual ‘shorthand’ message that more clearly and boldly tells the story and the amazing impact of our organization. This is not just a new logo. It is the mark of a new—more public-facing—direction for the AACR.”

According to the AACR press office, a small boutique design firm, Allemann Almquist & Jones in Philadelphia, in conjunction and with the AACR’s communications and marketing departments, designed the newest logo. Officials declined to disclose the cost.

“There is a visual narrative, a connection between the ‘R’ and the ‘C’ that reflects the inextricable link between research and the goal of eradicating cancer,” Foti’s statement continues. “The green color of the logo implies hope, life, and growth. The tagline ‘Finding Cures Together’ conveys the … Continue reading 40-28 AACR Changes Its Logo for Fifth Time Since 2000

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