publication date: Jan. 10, 2014
On Jan. 30, somebody will have to climb to the top of Orlando Health’s 10-story Charles Lewis Pavilion to cover up—or start removing—the backlit letters that, with a halo effect created by LED lights, broadcast the health system’s affiliation with MD Anderson Cancer Center.
The name of the distant, venerable cancer center will vanish from Orlando’s skyline. The distinctive red swoosh that symbolically negates the word “cancer” will be gone also.
Orlando Health and MD Anderson have been in a long-distance relationship for 23 years, but over the past two years, the Florida institution has been exploring other options, ultimately forming a bond with the University of Florida in Gainesville.
So, instead of re-upping its relationship with MD Anderson at the end of this month, the health system and the nearby University of Florida will start integrating their cancer programs to form the UF Health Cancer Center.
“We have different goals, different visions for our future,” said Mark Roh, president of MD Anderson Cancer Center Orlando, which is about to become the UF Health Cancer Center at Orlando Health. “Their vision [is] a national campaign. [MD Anderson President Ronald] DePinho is very passionate about wanting to provide cancer care to 3 to 5 percent of new cancer patients throughout the U.S., something I can’t even fathom, let alone enact.”
A conversation with Roh appears here.
Orlando Health’s original deal with MD Anderson was part of an … Continue reading 40-02 Florida Collaboration
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