publication date: Dec. 19, 2010
In this issue:
I-ELCAP “Soundbites” For Investigators Were A Protocol For Spin, Critics Say–Proponents of spiral CT screening for lung cancer launched a public relations campaign that critics say was aimed at maximizing exposure in the media and obscuring the limitations of findings published in the Oct. 26 issue of the New England Journal of Medicine.
In talking points intended for use in media interviews, physicians who put patients on the study were urged to repeatedly use the word “compelling” to describe the results, refrain from mentioning ongoing randomized trials, and advise people to get screened.
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